SOCIAL COPY

DFT Anti-Drink Driving

Client: Department For Transport  |  Agency: VMLY&R  | Role: Freelance Senior Copywriter  |  2021

As being serious doesn't actually dissuade young people from drink driving, DfT went with a lighter campaign idea — Pint Block your mates. For the social posts, I had to come up with bizarre new Pint Block methods and help animate them. Then I wrote the post copy, which required balancing the silly with the serious, and an unashamedly large dose of wordplay.