BACKGROUND & APPROACH
I first got into the world of copywriting by training at Watford Advertising College, often called the “Oxbridge of advertising” (though certainly not as posh). Its mantra drilled into me a standard I still follow today – make all brand communications simple, interesting, and relevant.
I’ve applied that thinking across a range of creative agencies, markets as far as Asia, and over a broad mix of brands, categories, and media.
That versatility defines my dual copywriting approach – I work equally across pure copy projects and conceptual campaign work, adapting to any brief.
I’m currently a Senior Copywriter at Dentsu Creative. I’ve spent the past 1.5 years working on a global Santander TradeTech platform that fast-tracks international growth for businesses, across everything from brand ideas and strategy to web and UX copy.
EXPERIENCE
LONG-TERM POSITIONS
□ Dentsu Creative (2 years - 2024 to 2026)
□ Ogilvy Asia (1 year)
□ GTB (Ford’s agency) (2 years)
□ Saatchi & Saatchi (1 year)
□ J. Walter Thompson (7 years)
FREELANCE POSITIONS
The Brooklyn Brothers • Red Bull (in-house) • VMLY&R • The Mix/Pernod Ricard (in-house) • BMB • McCann Enterprise • Live & Breathe • Storm Brands • BT (in-house) • The Marketing Practice • Agency Inc • Colourcake • JDO Global • Sunshine Company • Columns • Borne Agency • Archetype • Every Friday • SGK • MBA Stack • Baber Smith • Proud Robinson • nDreams (in-house) • Foxtrot Papa • GTB • Navico (inhouse) • The Tree • TMW Unlimited • Collective London • Redwood BBDO • Superunion • Wunderman Thompson • The Community • Exposure • Iris • Possible • Spark44 • Critical Mass • Chemistry • Isobar • McCann Health • Sapient • Maverick • Ogilvy & Mather • Momentum • MullenLowe • OgilvyOne • Fold7 • RPM • Saatchi & Saatchi X • Cheil • Geometry • Publicis
INTERNATIONAL FREELANCE
Ogilvy & Mather Singapore • BBH Shanghai • BBDO Paris • JWT Germany • Publicis Hong Kong • Red Fuse Hong Kong • Dentsu Hong Kong
BRAND EXPERIENCE
TELECOMS
TECHNOLOGY
AUTOMOTIVE
CHARITY
FOOD & DRINK
ALCOHOL
TRAVEL
LEISURE
BT, EE, Ericsson, Verizon, Vodafone, Huawei, Sky
Google Cloud, HP, Google Marketplace, Samsung, Intel, HTC, Sony, Sabio
Ford, Lotus, Land Rover, Jaguar, McLaren, Mazda, Shell, Ferarri, Castrol, Mercedes, Toyota
National Centre for Domestic Violence, Seeing is Believing, NSPCC, WWF, AIDS Concern, UNICEF, Macmillan
Just Eat, Kellogg's, Nestle, Kenco, Lavazza, Zespri, Coke, Fanta, Kraft, KFC, Pizza Hut, Deliveroo, Walkers, McVities,
Altos, Somersby Cider, The Glenlivet, Bailey's, Smirnoff, Martell, Bacardi, Strongbow, Tanqueray, Carlsberg
Railcard, Flyadeal, South West Trains, Network Rail, American Tourister
City of Dreams, HK Disneyland, Studio City, Mariott, Hong Kong Tourism
FINANCIAL
HOUSEHOLD
BEAUTY
ENERGY
HEALTH
RETAIL
TOBACCO
GAMBLING
GAMING
Santander, HSBC, Standard Chartered, Barclays Corporate & Private, Lombard Odier, Tesco Bank, Ford Money, UBS, Aviva
Ariel, Gillette, Colgate, Comfort, Reckitt, Palmolive, Mr Sheen, Dettol
Ponds, Lacoste, Lux, Estée Lauder, Elton John Eyewear
Equinor, Shell, BP, British Gas, Shell Future Fuels, Aramco
Pharmaton, Benylin, Calprofen, Berocca, Oraldene, Purell, BUPA, Fresenius
Tesco, Sam's Club, Argos, Boots, Alibaba, Pets at Home
Velo, Vuse, Camel, Sobranie, Mevius
Samvo, Ladbrokes
nDreams, Intel
AWARDS AND RECOGNITION
□ Ocean Outdoor Digital Competition 2022 - in final 12 shortlist for Castrol
□ One Show Merit 2019 for Samaritans
□ Cannes Craft Lion Finalist 2018 | Samaritans
□ Spikes 2018 Finalist | Samaritans
□ D&AD Wood Pencil for Autotrader 'Lighter'
□ Cannes Press Lion Finalist x 2 | National Centre for Domestic Violence
□ Creative Circle Best Use of Small Space for Autotrader
□ EUROBEST - 3 x Bronze | Autotrader
□ Campaign Big - Finalist | Polo Xtra Strong
□ Aerial Award x 3 (Best in Category) | Autotrader
□ D&AD Cannes Young Creative - Finalist
□ D&AD New Blood Exhibition - Finalist
□ Campaign Media Choice - featured in
□ Creative Review Annual - featured in
RECENT REFERENCES
JO WEBB
Creative Director, Dentsu Creative London
June 2026
Simon worked with us as Senior Copywriter for a year, during which time he proved himself to be a valuable member of the team. Simon is an exceptionally diligent and reliable writer, consistently demonstrating a strong work ethic and a genuine commitment to delivering high-quality work.
This project was a particularly challenging brief, as the product was still evolving during development. Despite this, Simon made a concerted effort to fully understand the product, immersing himself in its complexities and making sure that his work was always informed and effective.
Beyond his core responsibilities, Simon was consistently proactive, regularly suggesting creative solutions that helped push the project further. His contributions went beyond copywriting alone and he actively helped shape the direction and quality of the work. Simon’s dedication, creativity, and collaborative approach made a lasting impact on the project. I would not hesitate to recommend him.
CHARLIE NOCK
Product Manager & Head of Membership Loyalty,
Navigator Global Solutions Lead,
Merkle
June 2026
Simon worked with us as Senior Copywriter for a year, during which time he proved himself to be a valuable member of the team. Simon is an exceptionally diligent and reliable writer, consistently demonstrating a strong work ethic and a genuine commitment to delivering high-quality work.
This project was a particularly challenging brief, as the product was still evolving during development. Despite this, Simon made a concerted effort to fully understand the product, immersing himself in its complexities and making sure that his work was always informed and effective.
Simon worked with me as a copywriter for Merkle, solely focused inside the Navigator Global business – a Santander start-up for which Merkle owned and executed the digital and marketing functions.
Navigator Global helps ambitious businesses to sell their products internationally. This means identifying opportunities, connecting with buyers, and supporting with the operational legwork of getting their product shipped into that market successfully.
Simon’s approach to copywriting as “benefit finding” brought clarity to the way we landed a complicated proposition with a time poor audience (CEOs at growing businesses). He showed how the brand could move away from internal, corporate, technical language that fostered confusion – towards relatable clarity that helped our audience really understand what we do.
This was most clear in the “endless possibilities” campaign – showing the myriad ways we help different types of businesses around the world to succeed. This campaign drove our core early-adopter segments to our site, where his work to translate the proposition into a set of tailored landing pages then unpacked the value of our proposition to those audiences. This digital activation became our most effective acquisition engine. Simon is a big thinker, approaching work as a collaborative act with the designers, sales people, and marketing teams to his left and right. For resonant, impactful creativity – I recommend Simon wholeheartedly.
CONTACT
Let's talk
Fancy working together? If you’ve got a freelance project or something longer-term in mind, I’m always happy to chat.
simonbullett@gmail.com
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