My automotive portfolio. From launching new models to keeping customers loyal.
From conceptual campaigns featuring wrestlers to CRM headlines and web pages exploring car connectivity, my work spans the entire spectrum of automotive advertising. Brands I've worked on include Ford, Castrol, Lotus, McLaren, Shell, Jaguar, Land Rover, Toyota, Lexus, Mercedes, Mazda, and Auto Trader. I've had the pleasure of collaborating with top agencies like GTB, The Brooklyn Brothers, Ogilvy Singapore, JWT, Spark44, Superunion, Saatchi & Saatchi, Foxtrot Papa, and VMLY&R.
Castrol HYSPEC
A visual voyage into a new world of hybrid engine oils.
Ford Galaxy | Seat Wrestler
Turning Galaxy's tech feature into a hard-hitting cinema ad.
FordPass Rewards
Making Ford drivers feel rewarded with this loyalty scheme
Castrol | Engine Rodeo
Demonstrating Magnatec clings to engines in epic style.
DFT Anti-Drink Driving
Saving Gen Z from themselves with some silly social posts
Autotrader | Be Choosy
Pick cars like a diva. There are half a million to choose from.
Ford S-MAX
See trouble coming with the Front Wide-View Camera.
Land Rover Experience
Learn the art of off-road driving
Autotrader Anti-Drink Driving
Hacking the publication to make a deadly serious point.
Ford radio
Shouting about 0% APR by saying nothing.
