BACKGROUND & APPROACH

I first got into the world of copywriting by training at Watford Advertising College, often called the “Oxbridge of advertising” (though certainly not as posh). Its mantra drilled into me a standard I still follow today – make all brand communications simple, interesting, and relevant.

I’ve applied that thinking across a range of creative agencies, markets as far as Asia, and over a broad mix of brands, categories, and media.

That versatility defines my dual copywriting approach – I work equally across pure copy projects and conceptual campaign work, adapting to any brief.

I’m currently a Senior Copywriter at Dentsu Creative. I’ve spent the past 1.5 years working on a global Santander TradeTech platform that fast-tracks international growth for businesses, across everything from brand ideas and strategy to web and UX copy.

EXPERIENCE

LONG-TERM POSITIONS

□  Dentsu Creative (1.5 years and current position)
□  Ogilvy Asia (1 year)
□  GTB (Ford’s agency) (2 years)
□  Saatchi & Saatchi  (1 year)
□  J. Walter Thompson (7 years)

FREELANCE

The Brooklyn Brothers • Red Bull (in-house) • VMLY&R •  The Mix/Pernod Ricard (in-house) • BMB • McCann Enterprise • Live & Breathe • Storm Brands • BT (in-house) • The Marketing Practice • Agency Inc • Colourcake • JDO Global • Sunshine Company • Columns • Borne Agency • Archetype • Every Friday • SGK • MBA Stack • Baber Smith • Proud Robinson • nDreams (in-house) • Foxtrot Papa • GTB • Navico (inhouse) • The Tree • TMW Unlimited • Collective London • Redwood BBDO • Superunion • Wunderman Thompson • The Community • Exposure • Iris • Possible • Spark44 • Critical Mass • Chemistry • Isobar • McCann Health • Sapient • Maverick • Ogilvy & Mather • Momentum • MullenLowe • OgilvyOne • Fold7 • RPM • Saatchi & Saatchi X • Cheil • Geometry • Publicis

INTERNATIONAL FREELANCE

Ogilvy & Mather Singapore • BBH Shanghai • BBDO Paris • JWT Germany • Publicis Hong Kong • Red Fuse Hong Kong • Dentsu Hong Kong 

BRAND EXPERIENCE

TELECOMS

TECHNOLOGY

AUTOMOTIVE


CHARITY


FOOD & DRINK


ALCOHOL


TRAVEL


LEISURE

BT, EE, Ericsson, Verizon, Vodafone, Huawei, Sky

Google Cloud, HP, Google Marketplace, Samsung, Intel, HTC, Sony, Sabio 

Ford, Lotus, Land Rover, Jaguar, McLaren, Mazda, Shell, Ferarri, Castrol, Mercedes, Toyota 

National Centre for Domestic Violence, Seeing is Believing, NSPCC, WWF, AIDS Concern, UNICEF, Macmillan 

Just Eat, Kellogg's, Nestle, Kenco, Lavazza, Zespri, Coke, Fanta, Kraft, KFC, Pizza Hut, Deliveroo, Walkers, McVities, 

Altos, Somersby Cider, The Glenlivet, Bailey's, Smirnoff, Martell, Bacardi, Strongbow, Tanqueray, Carlsberg

Railcard, Flyadeal, South West Trains, Network Rail, American Tourister

City of Dreams, HK Disneyland, Studio City, Mariott, Hong Kong Tourism

FINANCIAL

HOUSEHOLD


BEAUTY 

ENERGY

HEALTH


RETAIL

TOBACCO

GAMBLING

GAMING

Santander, HSBC, Standard Chartered, Barclays Corporate & Private, Lombard Odier, Tesco Bank, Ford Money, UBS, Aviva 

Ariel, Gillette, Colgate, Comfort, Reckitt, Palmolive, Mr Sheen, Dettol

Ponds, Lacoste, Lux, Estée Lauder, Elton John Eyewear 

Equinor, Shell, BP, British Gas, Shell Future Fuels, Aramco

Pharmaton, Benylin, Calprofen, Berocca, Oraldene, Purell, BUPA, Fresenius

Tesco, Sam's Club, Argos, Boots, Alibaba, Pets at Home

Velo, Vuse, Camel, Sobranie, Mevius

Samvo, Ladbrokes 

nDreams, Intel 

AWARDS AND RECOGNITION

□  Ocean Outdoor Digital Competition 2022 - in final 12 shortlist for Castrol
□  One Show Merit 2019 for Samaritans
□  Cannes Craft Lion Finalist 2018 | Samaritans
□  Spikes 2018 Finalist | Samaritans
□  D&AD Wood Pencil for Autotrader 'Lighter'
□  Cannes Press Lion Finalist x 2 | National Centre for Domestic Violence
□  Creative Circle Best Use of Small Space for Autotrader

□  EUROBEST - 3 x Bronze | Autotrader
□  Campaign Big - Finalist | Polo Xtra Strong
□  Aerial Award x 3 (Best in Category) | Autotrader
□  D&AD Cannes Young Creative - Finalist
□  D&AD New Blood Exhibition - Finalist
□  Campaign Media Choice - featured in
□  Creative Review Annual - featured in

CONTACT

Fancy working together? If you’ve got a freelance project or something longer-term in mind, I’m always happy to chat.

  simonbullett@gmail.com
  Linkedin