BT Business | Cloud Voice
Brief
BT Cloud Voice is an internet-based phone system that replaces traditional office landlines so businesses can make and take calls anywhere using a mobile app. I had to persuade businesses to upgrade with just an email.
Idea
The easiest way to drive home "work from anywhere" was to let the email prove the point with an incredibly long email of all the places. The more people scrolled, the more places it revealed.
Results
1,245 businesses with BT upgraded to Cloud Voice.
After many customers quickly took up Cloud Voice, we sent a second email announcing the number and using a business success story to bring its benefits to life.
