HALF PAGE PRESS | BANNERS | AMBIENT | DIRECT MAIL

BT Home Movers

Problem

BT customers underestimated how long it took to activate their line after moving home, so many were left waiting for a connection and frustrated with BT. With traditional reminder mail being ignored, we needed a different approach.

Solution

We made the reminder impossible to miss by placing messages throughout the moving house sequence itself  – property pages, Rightmove banners, estate agent signs, and even BT-branded box tape to pack with.

While people were reading the property pages

Half-page ads in newspaper property sections.

While they were searching for property on Right Move

We placed banners where they were seen by people looking to move.

Reminders on box tape as they packed

What's the one thing people do before moving? Pack boxes. So we sent BT customers BT-branded box tape in a direct mail package with instructions printed on explaining how to move with no friction. This turned every packed box into another reminder to call BT before moving day.