TV / FILM

Castrol HYSPEC 

Client: Castrol  | Agency: The Brooklyn Brothers  | 2022 | Role: Conceptual Senior Copywriter | CD: Micheal Thomason | ECD: Orlando Warner

Brief

During a freelance stint at The Brooklyn Brothers, I worked on HYSPEC – Castrol's technologically advanced new performance standard developed for hybrid engine oils. Our job was to launch it globally, with the challenge being that its magic was happening where nobody could see it.

Idea

You can't see what an advanced engine oil is doing inside a hybrid engine. So we made the whole city show you. As a hybrid car travels through a dark city, its surroundings transform in a trail of extraordinary light, making the invisible engineering behind HYSPEC spectacularly visible.

Execution

It needed a production partner capable of making the impossible look beautifully real. We chose Barcelona-based Trizz, whose combination of design, direction, live-action texture, and CG created a world in which HYSPEC's invisible engineering could stop people in their tracks.