CINEMA
Client: Ford Europe | Agency: GTB London (Ogilvy) | Role: Senior Copywriter | 2016
Ever noticed how most car ads have become very samey and safe? It made me want to do something different...even a bit crazy. So when I got a brief for a cinema spot showcasing the Ford Galaxy's Easyfold seat technology, I came up with a delightfully bonkers idea: an epic battle between a Mexican wrestler and a very unusual opponent. I was told 'they'll never buy that'. But they did. So I cast the wrestler from Nacho Libre and went off to shoot it...
And it got a 5 star review in David Reviews....
On set shooting it in Lithuania - preparing for the ring scene...
Samaritans 'Unravelling'
A mental health campaign for people who felt they were coming apart at the seams.
Kit Kat | Rich Bin Men
How did these fellas get filthy rich? They found all the Kit Kash wrappers you've been chucking away...
Nat. Centre for Domestic Violence "Scenes of Violence"
A campaign that took a different approach to tackling domestic violence.
