CINEMA

Client: Ford Europe  | Agency: GTB London (Ogilvy)  | Role: Senior Copywriter  | 2016

Brief

Ford Galaxy’s EasyFold technology lets drivers raise and lower the rear seats at the touch of a button. The task was to turn that practical advantage into a cinema idea people would remember.

Idea

Research insights showed that drivers felt putting car seats up and down felt like wrestling with them. I had the crazy idea to take this literally and stage a real wrestling match to demonstrate that with EasyFold, you don’t have to.

Execution

We put Silver King, the huge Mexican wrestler from the Nacho Libre movie, into the ring with a Ford Galaxy seat. He gives it everything. The seat barely notices. Until EasyFold proves it's the winner with one button push.

And it got a 5 star review in David Reviews....

On set shooting it in Lithuania - preparing for the ring scene...