TV / PRINT
HSBC Green Sale 'Rainforest'
Client: HSBC UK | Agency: JWT London | Role: Copywriter
Brief
HSBC’s Green Sale sustainability initiative came with a nice promise – buy one of its financial products and it would plant a tree in the Brazilian rainforest. Our job was to make people notice.
Idea
I thought that if going into HSBC meant more rainforest, perhaps HSBC should have a little more rainforest in it too. So we turned an ordinary branch into a living, crawling jungle, complete with tropical plants, monkeys, reptiles, and tarantulas.
