National Centre for Domestic Violence
I created this campaign, named 'Scenes of Violence', from an insight that 90% of domestic attacks are seen by children. The strategy was that mothers who tolerated abuse on themselves would report attacks for the sake of their children. It scooped 2 x Cannes Press Lions Finalist and featured in Creative Review Annual
Agency: JWT London | Role: Copywriter | Photographer: Adam Hinton
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Nat. Centre for Domestic Violence "Scenes of Violence"
A campaign that took a different approach to tackling domestic violence.
