Same copywriter. Very different writing muscles.
Different briefs demand different copy. Technology needs clarity. Expensive cars needs reassurance. CRM requires a good dose of empathy. And a tequila might need a little cheek. That’s why I’ve never seen categories as boundaries. The subject, audience, and tone change, but the craft of finding the right words always travels.
Altos tequila
Turning up a tequila’s personality in all the right places
BT Full Fibre
Shouting about BT having the fastest broadband.
FordPass Rewards
Making Ford drivers feel rewarded with this loyalty scheme
Ericsson Smart Manufacturing
eBook about the connected factory of the future.
EE 4G
Super short headlines about super-smooth TV on phones
BT Home Movers
Getting movers to move with their BT connection
Navigator Global platform
Simplifying Santander's tradetech platform for its users.
Flyadeal
Selling cheap flights by ridiculing indulgent Middle Eastern travel.
Little Cities | nDreams
Giving a new VR city simulator game a little attitude
Jaguar Approved
Second-hand Jags, but first class quality.
