B2B – Love Those words

TECHNOLOGY / TELECOMS / FINANCIAL / AUTOMOTIVE / ENERGY / AI / FMCG

My B2B experience mainly spans technology, automotive, and financial, though I've been delving into B2B since I first started advertising. Crisps, mouthwash, digital platforms — whatever it is, I like to think I specialize in making complex subjects simple and more interesting. I've written 4 eBooks on automation, AI and Internet of Things and digital industry transformation, as well as many web pages, emails, white papers, social posts, and blogs. My brand experience includes BT, Castrol, Ericsson, Equinor, EE, Google, HP, Ford, Vodafone, UBS, Intel, Sabio. I've worked at agencies like Superunion, Brooklyn Brothers, Wunderman Thompson, GTB, McCann, VMLY&R, BBH Shanghai, and inhouse recently at BT.

Ericsson Smart Manufacturing
A B2B long copy eBook about the connected factory of the future.

Barclays Corporate
Making Barclays Corporate Banking feel a bit less corporate

Barclays Corporate Bank
Getting a new angle on what Barclays does for big companies.

Vodafone Business radio
With information on the move, you'll never need to guess figures again.

Ford Transit Tactical
Nothing brings Europe together quite like a quality van.

Ericsson IoT web copy
Explaining The Internet of Things. Even though it makes your brain hurt.

BT Business emails
B2B emails promoting a range of their products.

Ericsson Smart Ports eBook
B2B eBook about the technologies that are creating the smart and sustainable ports of the future.

Sabio Artifical Intelligence eBook
B2B long copy on Automation and AI that puts people first

Equinor social films
Explaining Equinor's more sustainable energy methods.

Lombard Odier
A powerful way to launch this Swiss private bank's Net Zero Investing Strategies.

Ericsson Smart Mining eBook
B2B long copy eBook on the technolgies that will shape the mines of the future.

Verizon SASE
Web copy to help businesses get more sassy about SASE.

How to make your automation and AI process smoother | Sabio blog
A thought leadership blog I (ghost)wrote for tech company Sabio on the best approach to AI and automation.

Give your automation and AI some people power | Sabio blog
A thought leadership blog I (ghost)wrote for tech company Sabio on creating better collaboration on AI-powered automation projects.

Ericsson Connected Vehicles
Web copy about the cars of the future

Ericsson Connected Coffee
A B2B eBook about how the Internet of Things can infuse coffee machines with connectivity.