B2B EMAILS
BT Business emails
While working in-house at BT, I created a six email campaign promoting products and services for small businesses, including broadband, software, and call packages. Because recipients would receive several emails in the series, the copy needed to capture attention quickly.
Each email used a pithy two word headline that worked with the image, followed by skimmable, benefit led subheads and short sections of body copy that made the key benefits easy to grasp.
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Samaritans 'Unravelling'
A mental health campaign for people who felt they were coming apart at the seams.
Kit Kat | Rich Bin Men
How did these fellas get filthy rich? They found all the Kit Kash wrappers you've been chucking away...
National Centre for Domestic Violence "Scenes of Violence"
A press campaign that took a different strategy to tackling domestic violence.
Verizon 5G Sustainability white paper
Can the G in 5G ever stand for green? I explore in this white paper.
National Centre for Domestic Violence "Excuses"
The hard-hitting reality of where women get those bruises.
The Face of Blindness
How I created a website for Standard Chartered's sponsored mountain climb that ultimately helped 3000 blind people see again.
Ericsson Smart Ports eBook
B2B eBook about the technologies that are creating the smart and sustainable ports of the future.
Ericsson Smart Mining eBook
B2B long copy eBook on the technolgies that will shape the mines of the future.
How to make your automation and AI process smoother | Sabio blog
A thought leadership blog I (ghost)wrote for tech company Sabio on the best approach to AI and automation.
Give your automation and AI some people power | Sabio blog
A thought leadership blog I (ghost)wrote for tech company Sabio on creating better collaboration on AI-powered automation projects.
