Sabio Artifical Intelligence eBook

E-BOOK

Sabio AI / Automation eBook

Agency: Collective London | Role: Freelance Senior Copywriter | 2021

Sabio specialises in AI and automation for customer service, but this eBook was really about the people living with it. Based on interviews with its experts, I structured and wrote a story about bringing teams through technological change, reshaping the way they work, and making sure automation works for the humans as well as the business. That was back in 2021. So I was writing about humans working with AI before we all were.

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Barclays Corporate Bank
Showing how Barclays’ knowledge gives clients an edge.

Altos tequila
Turning up a tequila’s personality in all the right places

BT Full Fibre
Shouting about BT having the fastest broadband.

Castrol HYSPEC
A visual voyage into a new world of hybrid engine oils.

Kellogg's Honey Cornflakes
How I created a buzz for Kellogg's new cereal launch

Ford Galaxy 'Wrestler'
Turning a car tech brief into a bodyslamming cinema spot.

Samaritans 'Unravelling'
A mental health campaign to help people coming apart.

Kit Kat | Rich Bin Men
How I boosted a Nestle promotion using filthy rich binmen.

KFC Truffle Chicken
Chicken that's a little classier.

Castrol | Engine Rodeo
How I turned an engine into a mechanical bull.

Domestic Violence "Scenes of Violence"
A campaign that took a different approach to tackling domestic violence.

Ericsson Smart Manufacturing
eBook about the connected factory of the future.

Huawei Mate 10
Multiplying the possibilities of Huawei’s first AI phone.

EE 4G
Super short headlines about super-smooth TV on phones

Nat. Centre for Domestic Violence "Excuses"
Showing the hard-hitting reality of where women get those bruises.

Special K Red Berries
A very tasty cereal. Confusingly so, in fact.

Ericsson Smart Ports eBook
The technologies creating smart and sustainable ports of the future.

Polo Xtra Strong
Ever tried to bring disgruntled holes to life on radio? It's a hole lot of fun.

DFT Anti-Drink Driving
Saving Gen Z from themselves with some silly social posts

Vodafone Business radio
With information on the move, you'll never need to guess figures again.

Ericsson IoT web copy
Explaining the very complex Internet of Things.

Autotrader | Be Choosy
Pick cars like a diva. There are half a million to choose from.

Rice Krispies
Giving some snap, crackle, and pop to this product story.

Kenco Eco Refill '100%'
How I used a lighter tone to sell lighter packaging.

Ford radio
Shouting about 0% APR by saying nothing.

Sabio Artifical Intelligence eBook
B2B long copy on Automation and AI that puts people first

Flyadeal
Selling cheap flights by ridiculing indulgent Middle Eastern travel.

BT Cloud Voice
When I made business customers want the upgrade

Ericsson Connected Vehicles
Web copy about the cars of the future

BT TV
Digital banners about an usually flexible TV service.

Little Cities | nDreams
Giving a new VR city simulator game a little attitude

Sabio | Thought leadership blog
A thought leadership blog I (ghost)wrote on the human side of AI.

Sabio | Thought leadership blog
How to make your automation and AI process smoother.

Jaguar Approved
Second-hand Jags, but first class quality.