My conceptual portfolio. Some of my sideways solutions to real-world problems.
While my copy portfolio is about choosing the right words, this one is about joining the right dots. Over the years I've developed conceptual campaigns for some of the world's leading agencies, across every major medium. Here are some problems I've solved by distilling complex briefs down to one creative thought.
Samaritans 'Unravelling'
A mental health campaign for people who felt they were coming apart at the seams.
Kit Kat | Rich Bin Men
How did these fellas get filthy rich? They found all the Kit Kash wrappers you've been chucking away...
National Centre for Domestic Violence "Scenes of Violence"
A press campaign that took a different strategy to tackling domestic violence.
National Centre for Domestic Violence "Excuses"
The hard-hitting reality of where women get those bruises.
