My conceptual portfolio. Some of my sideways solutions to real-world problems.
While my copy portfolio is about choosing the right words, this one is about joining the right dots. Over the years I've developed conceptual campaigns for some of the world's leading agencies, across every major medium. Here are some problems I've solved by distilling complex briefs down to one creative thought.
Castrol HYSPEC
A visual voyage into a new world of hybrid engine oils.
Kellogg's Honey Cornflakes
How I created a buzz for Kellogg's new cereal launch
Ford Galaxy 'Wrestler'
Turning a car tech brief into a bodyslamming cinema spot.
Samaritans 'Unravelling'
A mental health campaign to help people coming apart.
Kit Kat | Rich Bin Men
How I boosted a Nestle promotion using filthy rich binmen.
KFC Truffle Chicken
Chicken that's a little classier.
Castrol | Engine Rodeo
How I turned an engine into a mechanical bull.
Domestic Violence "Scenes of Violence"
A campaign that took a different approach to tackling domestic violence.
Huawei Mate 10
Multiplying the possibilities of Huawei’s first AI phone.
Nat. Centre for Domestic Violence "Excuses"
Showing the hard-hitting reality of where women get those bruises.
Special K Red Berries
A very tasty cereal. Confusingly so, in fact.
Polo Xtra Strong
Ever tried to bring disgruntled holes to life on radio? It's a hole lot of fun.
